WHO WE ARE

Mentality Over Everything.

The Underdog Mentality isn’t your every day brand.
We built The Underdog Mentality to shed light on the fact that in the U.S. alone, 3.1 million dogs are thrown into a shelters every single year. 
Our #1 goal is help these dogs not only live the best life they can, but get adopted and join the families they deserve. That's why a portion of every single sale is being donated the local shelters. They deserve a second chance, just like every single one of us.
These dogs are the misunderstood, they are the vilified, they are the outcasts, they are THE UNDERDOGS.