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The Brand For The Dogs.
We built The Underdog Mentality to shed light on the fact that in the U.S. alone, 3.1 million dogs are put into a shelters every single year.
Our goal is to help these dogs not only live the best life they can, but help give them the second chance they deserve. This is why we've made it our mission to donate a portion of every sale to dog shelters.
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